Client: Kornit Digital, Tel Aviv / Agency: Mason LLC, France

MakeBetter is a new sub-brand from the Tel Aviv based on-demand printing giant, Kornit. The Israeli company had tremendous success creating on-demand printed fabrics to the textiles and fashion industries, but saw an enormous opportunity to begin selling to the massively expanding marketplace of individual makers as well as people with personal brands who wanted to create and sell wearable merchandise to their fans and followers.